I’ve spent the last 17 years working in SEO and digital marketing, helping businesses grow by improving their visibility in search engines, running high-performing PPC campaigns, and building effective social media strategies. Most of my career was spent in agencies, delivering measurable results for clients across almost every sector, from small owner-led businesses to national brands.
Over the years, I’ve specialised in SEO and now at the forefront of AI search, helping companies appear more prominently in Google’s AI-driven search results as well as organic listings. I combine traditional SEO best practices with cutting-edge AI insights to give clients a competitive edge. Alongside this, I offer a cost-effective lead generation service, ensuring businesses attract quality leads without unnecessary overheads or wasted budgets.
I realised that while agencies can deliver good work, they often come with rigid processes, layers of management, and costs that don’t always benefit the client. That’s why I decided to work independently.
Today, I operate as a private digital marketing consultant, working remotely and directly with clients. I’m a family man, I work from home, and I care deeply about the quality of my work. This setup allows me to offer a personal, flexible, and cost-effective service — without compromising on expertise or results.
Clients work directly with me, not through junior staff or account managers. The focus is always on doing what’s right for the business; whether that’s driving organic growth, improving visibility in AI search, running PPC campaigns, or building social media strategies that convert.



Real feedback from businesses I’ve worked with across SEO, PPC, and digital marketing projects. These testimonials reflect long-term thinking, clear communication, and a focus on outcomes not shortcuts or inflated promises.
Joe took the time to understand how our business actually works before suggesting any strategy. That made a massive difference. The SEO work felt sustainable, not rushed, and we’re still benefiting from it months later.